Do you think copywriting and content writing are the same thing? They both concentrate on writing words. Basically, you can say that both involve writing.
For several years, the perception about the responsibilities of a copywriter was taken as writing great copy about the product or service one is attempting to sell.
But as the marketing pattern has shifted to content, every copywriter working today has found himself or herself slowly turning into a content marketing copywriter under certain situations.
But the actual fact is that they are different even though hey do support each other very well and coordinate the efforts of achieving a common objective. You can take think of as two sides of the same coin. They need the skill of a similar type but there are some differences.
All you need to know about Copywriting Vs Content Writing
What is content writing?
You must think, writing content, isn’t it? There must be more than that. Content writers write various types of content, usually in a longer format which is quality wise rich and search engine optimized.
Content writing involves creating content that readers will find useful. Content can range from articles, blog posts, newspaper pieces, magazine features, and any other types of long-form content.
The approach of a content writer is more or less like a journalist, with editorial copy strictly under their disposal, basically writing content with longer word counts and complicated details- these commanding pieces perform better when they are shared online.
Thus a content writer is a person as the name tells writes content. In today’s world, they specialize in offering relevant content for websites. The websites generally attract viewers just because of the presence of content on the website. The content should be of some interest and engage the viewer. The content should include keywords that can attract and retain users.
The content writer should be in a position to write for any website and should focus on the specific topic as needed by the website. Moreover, the content should be understood and read easily and offer all information as needed and should in no way be complicated.
Major tasks of a content writer
- Make content that can entice and engage visitors so that the visitors continue to come again and again and browse the site.
- Make use of keywords to make the content search engine optimized.
- Create content that permits the site visitors to get what information they want easily and quickly.
What is copywriting?
Though copywriting also involves writing content, it is somewhat different from content writing. Copywriters use their writing as an advertising vehicle as their prime duty is to sell.
The task of a copywriter is basically to write promotional advertising copies for the main objective of advertising or marketing a product, business, person, opinion, or idea.
The copy should be such that the reader can be persuaded to buy whatever the copy is selling. They are highly regarded as persons responsible for the creation of words for a sales campaign.
The copywriters are individuals generally involved in writing taglines, jingle lyrics, television or radio commercial scripts, press releases, catalogs, billboards, sales letters, and other marketing communication media.
At present, copywriters may at times be asked to write web page content, online ads, blog posts, tweets, and social media posts so as to promote the product or service. So at times, the confusion arises what is the difference between content writer and copywriter.
How do both copywriters and content writers work?
Basically, a copywriters job is to compel readers to take action. So the copy is written to inform the reader what to do next. The content writer is not trying to sell a product or service but simply making some recommendations. In most cases, it involves writing a blog or producing some infographics that help in presenting some vital information and advice.
If we look or study a little bit in-depth then both content writers and copywriters are two sides of a coin and so work in tandem to bring the desired result of increased traffic.
They also try to develop relationships with customers and consumers and build up a brand.
Basically, content writers seem to have a much longer duration than copywriters. Their work is an outcome of a well thought out content with the assistance of road maps, timelines, and content calendars and so on but a copywriter can be called at the final moment to give a copy. Thus a copywriter should be agile and reactive in his or her skill tests and cannot plan the work as a content writer.
Content writers should create unique content with keywords to engage the readers and copywriters would take it one step forward and compel the readers to take action.
What is your opinion on copywriting vs content writing?
What is your take on copywriting and content writing? Do you have a different opinion as to how both of them are differentiated? Are you a content writer and feel that there is not much difference between the two? Do you think that some of the time content writers also perform the task of copywriters?
Please share your valuable comments in the comment section below. I would be eagerly waiting to know what your take on both content and copywriting is.